A Brief Note On Race And Class Inequality - 1936 Words

Race and Class Inequality I.Introduction â€Å"No matter your social status, or how powerful you feel you are, we are all equal. We came here by birth and will leave in death† (Unknown). Within the United States, social class/status is a very evident aspect of our culture. Social class is the status of certain people that we, as a society, are identified, and then divided and placed into different â€Å"classes,† such as high, middle, and low class. Research has defined social status as, â€Å"A broad group in society having a common economic, cultural, or political status†(Dictionary). Social class is affiliated to status, while status, is therefore associated with lifestyle, prestige and achievement of a person. Even though social class is strongly†¦show more content†¦Today, it is common to see around 600 prisoners for every 100,000 people. America s incarceration boom has been found to be heavily racially focused. Further research has shown that around thirty percent of all African-American males ages twenty to twenty-nine are under correctional supervision either in jail, prison, on probation or on parole. When looking at the Bureau of Justice Statistics, it’s interesting to see how what life is determined for a person based on what racial and ethic group they are apart of. Based on current rates, it predicts that a young black man, at the age of sixteen, back in 1996 would face a twenty-nine percent chance of spending time in prison. When looking at the same statistic for a young white man, there is only a four percent chance that he will spend time in prison. It is also said, according to Thomas K. Lowenstein, Director of the Electronic Policy Network, that seven percent of black children (nearly nine times more than white children) have an incarcerated parent. High Incarceration rates seen to have become a typical and predicable part of early adulthood for many black men in the United States. Research has also proven that low wages, unemployment, family instability, and restrictions on social rights of minorities have been linked to higher rates of incarceration. The risks of a prison sentence are correlated with education. One study shows that sixty percent of people that did not finish high school and around thirty percentShow MoreRelatedWhat Is Wealth Disparity?1291 Words   |  6 Pagesexactly is wealth disparity? And why does it matter? The website inequality.org is a fascinating website full of statistics on this topic and provides data by analyzing whether policies instituted help, or hurt this problem. They define wealth inequality as â€Å"the unequal distribution of assets within a population. The United States exhibits wider disparities of wealth between rich and poor than any other major developed nation† (inequality .org, 2017, para. 1). Using terms such as distribution ofRead MoreThe United States And The American Revolution1707 Words   |  7 Pagescreated equal† has been a point of contention in various topics ranging from race to riches. Though the United States might not be close to a rebellion scaled to the French Revolution, modern â€Å"Robin Hoods† have agitated the idea of pseudo-equality, by proposing higher taxes on the rich—even if those with a higher income stimulate the economy. Nevertheless, it is important to note the undeniable, vast difference in class systems within the United States. Thomas Piketty, a renowned French economistRead MoreMonetary Equality : The United States And France1713 Words   |  7 Pagescreated equal† has been a point of contention in various topics ranging from race to riches. 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Teaching The Confessions of St. Augustine Essay - 3945 Words

Teaching The Confessions of St. Augustine ABSTRACT: Augustines passionate and immensely personal account of his conversion has enthralled readers for centuries. Unfortunately, the passion and personal nature of the writing can stand as a barrier to comprehension, especially when the text is taught at the undergraduate level. Add to this the fact that the work has the character of one long and substained prayer to God, contains many passages that are tediously introspective, and refers to a time and place that are foreign to todays undergraduates, the task of helping students to understand and appreciate the work is daunting, to say the least. Augustines very passionate and immensely personal account of his conversion has†¦show more content†¦How does grace manifest itself in our lives? It is when Augustine begins, in memory, to sort through the many significant people and events that filled his life that he provides us with an answer. Here a significant theme emerges, and one upon which I will focus primarily. The t heme is Augustines conviction that salvation is offered us through the people and events of our lives. In passage after passage, Augustine makes it very clear that Gods grace was made available to him through people who influenced him, and through events that altered his life. One early announcement of this theme is found in book two, chapter three, in which Augustine ponders why God remains silent while humans-in this case, Monica-gives him an ear full. He writes, Do I dare say to you that you, my God, remained silent when I departed still farther from you? Did you in truth remain silent to me at that time? Whose words but yours were those that you sang in my ears by means of my mother, your faithful servant? (Augustine 69) This is but one of numerous examples that could be given. Although ultimately Augustine credits Gods saving grace for his conversion, he also acknowledges that the instrumental sources of his conversion were multiple. Among them can be listed people, events, inner experiences, and even places. Among events that receive special mention are: the reading of Hortensius, the death of his best friend in Thagaste, his encounter with a drunk onShow MoreRelatedComparison Between the Analects and Confessions Essay955 Words   |  4 PagesComparison between the Analects and Confessions Both St. Augustine’s Confessions and Confucius’s Analects are important teachings that have great influence on people around the world in the ancient time and nowadays. Both doctrines discuss ethical values of the society back in the time as we can find some similarities between the two. 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In excerpts from each, the narrator describes how he had undergone a change from relishing in worldly and selfish activities to renouncing such immoralRead MoreThe Writings Of Augustine s Writings Essay1721 Words   |  7 PagesIn his famous Confessions, Augustine presents ideas of creativity through his resistance to other religions as well as his persuasive ideas, notions of community in terms of a group bound by religious beliefs, and conflict in the form of internal struggle with belief and sin, all of which find resonance in other religious texts such as the Qur’an, the Chronicle of St. Denis, and passages from the Tanakh. Augustine began writing Confessions in around 40 0 CE as a spiritual autobiography that walks

Week 3 Devry Business Law Assignment Free Essays

The definition of a valid contract is that it complies with all of the legal requirements for a contract. There are several types of contracts. First is a unilateral contract, which is one that only one of the parties involved makes the promise. We will write a custom essay sample on Week 3 Devry Business Law Assignment or any similar topic only for you Order Now The other party involved would than act in return for the promise stated. A bilateral contract is when both partied make a promise. An implied contract is when there are surrounding circumstances along with facts, which show that a promise was created. A contract is not executed when all of the parties involved have fully completed their promise and contractual duties. In order for the offer to be valid, there are several basic elements. First, there must be intent to contract. Secondly, it must be communicated to the acquirer. Lastly, the terms and conditions needs to be certain and definitive. All parties involved have the right to duress from one another. If these elements are not met, the contract may be seen as invalid. In contract law, in order for a contract to exist, one part must make an offer and the other must accept the offer. There are several rules to the accepting of an offer. First, prior to the offer being accepted, the offer may be withdrawn. The offeree must accept the offer, which is the person who was made the offer. Another person cannot accept the offer of their behalf without specific authorization. For example, if a power of attorney exists, another person may be able to accept the offer. If the offer specifies a method in which the acceptance should be given, it must come in that form. For example, if the offeror states that the acceptance must come via fax and no other method is allowed, it is the only form that can be accepted. In order for a binding contract to be created, there must be consideration in order for it to become legally sufficient. The consideration in contracts is when one party for a specific promise gives something of value from the other party stated in the contract. The consideration may be given for the performance of an act or not performing an act. One example of this would be that one party pays another party to not put up a fence of their property. In order for the contract to become enforceable, the consideration must be adequate. The adequacy does not mean that the price matches, exceeds, or is the fair market value. Instead, it means that the agreed consideration is measured. There must be value that can be objectively determined in order for consideration to exist. Pennsylvania law allows for the recovery of damages when a contract is breached. Essentially, any damages incurred due to the breach will total a sum that will compensate the non-breaching party for all loss in which they sustained. In order for this to take effect, the non-breaching party must present sufficient evidence of what exactly the damages where. The damages needs to be reasonably foreseeable at the time the contract was entered into and also reasonable certain as to the calculations. Examples of these damages would include lost profits, lost rental income, an increase of rental costs, an increase of labor costs, an increase of material costs, and so forth. References: Miller, R. L. , Jentz, G. A. (2010). Business Law Today: Comprehensive Edition. In R. L. Miller, G. A. Jentz, Business Law Today: Comprehensive Edition (pp. 248 – 256). Cengage. Schwartz, S. (2012). Schwartz Blackman. Retrieved from Pennsylvania Commerical Law: Breach of Contract and the Duty to Mitigate Damages: http://www. schwartzandblackman. com/pennsylvania-commercial-law- breach-of-contract-and-the-duty-to-mitigate-damages-part-two/ How to cite Week 3 Devry Business Law Assignment, Essays

Strategic Marketing Plan Background and History

Question: Dicuss about the Strategic Marketing Plan for Background and History. Answer: Introduction Situational analysis is referred to as the collection of methods for analysis of internal as well as external market of business environment of an organization (Drori Honig, 2013). The organization that is chosen for the study is Vendlink Company. It is a fully serviced vending solution to the customers of Melbourne, Australia. It provides high quality snacks, meals and drinks through vending machines (Vendlink.com.au, 2016). The study will conduct a situation analysis for final marketing plan of the organization. The study will provide the internal as well as external marketing analysis of the organization. Apart from that, a brief customer analysis of the organization will also be provided in this study. Lastly, the study will describe the SWOT analysis of the organization. Internal Environment Analysis Company Background and History Vendlink is fully serviced vending solution organization in Australia, Melbourne, which provides best quality cold drinks and snacks. The organization was established in 2008 and it is a 100% Australian owned company (Grech Allmanà ¢Ã¢â€š ¬Ã‚ Farinelli, 2015). Starting with providing unique quality snacks food and coffees, the organization has gradually shifted to provide reliable vending Machine to the customers. As per the annual organizational report of 2014, the market share of the company was 35% (Vendlink.com.au, 2016). Moreover, it is observed that the organization provides service all over Melbourne. Description of Vendlink Company Vendlink is the best snacks and cold drinks provider in Australia, when customers need it (Vendlink.com.au, 2016). All the beverage products served through their vending machines provided by the organization are healthy and nutritious (Winston et al., 2013). According to Kocken et al., (2012), the organization provides technologically advanced vending machines to its customers and employees. The vending machine is incorporated with Vend AssureTMTechnology, which eliminates issues through money refund from it in case of fail in providing products. On the other hand, Grech Allmanà ¢Ã¢â€š ¬Ã‚ Farinelli, (2015) opined that the organization also provides free installation of this machine across all locations in Melbourne. The organization has a large product range, which makes the taste buds of the customers happy. All the local snack and cold drinks brands give the customers a traditional taste. Mission Statement Corporate Objectives Mission Statement Providing healthy product vending machines to health conscious people Provide a wide product range including both local and popular snacks, drinks and meals Regular and free installation service of the vending machines Corporate Objectives Proper maintenance of positive organizational growth Increasing the sales volume of vending machine for attaining 40% distributing market share in Melbourne 15% increase in sales volume of overall products Table 1: Mission Statement Corporate Objectives (Source: Taiwo et al., 2016) Brand Identity Healthy and nutritious beverage foods attract all the health conscious people towards this organization through their vending solution. The 100% Australian products easily gain the trust of the customers (Urde et al., 2013). Young and active customers easily rely on the products of this organization due to its hygienic quality. Apart from that, the free installation and regular service of vending machine has helped the organization achieve a strong brand identity. This brand identity will surely help in final marketing plan of the organization. Product and Service Portfolio Product Portfolio Service Portfolio High Quality Snacks foods, meals and drinks Wide range of beverage and foods. Nutritious foods Technologically advanced vending machine Vending machine provides snacks and drinks to customers and employees in no time Free installation of vending machine Regular service of vending machine Table 2: Product and Service Portfolio (Source: Parida et al., 2014) From the above table, it can be identified that the organization has incorporated top branded snacks, beverages and meals. There is no extraordinary feature but still it has able to maintain flawless service. On the other hand, Winston et al., (2013) indicates that wide varieties of vending machines are present for various sectors. Free service installation, free insurance and free checkups are the elements that enhance the brand image of Vendlink. Scope of the Marketing Plan The organization is planning to sell healthy coffee and snacks to the customers in college, hospitals and offices in Melbourne. The organization will restructure the price of the snacks food machine for the market of Melbourne. The brand identity of the organization will assist the organization to sell their technologically advanced vending machine. Apart from that, the strong customer volume of the organization will also increase scope of marketing plan for the organization. Internal Resource Assessment with strength and weakness Human Resources All the employees of Vendlink Organization are highly dedicative towards their respective job role. According to Buller McEvoy, (2012), the organization employs specialized employees in specific areas for increasing the quality of the products and services. Apart from that, Jackson et al., (2014) opined that the employees are extremely enthusiastic regarding the corporate success of the organization. They have linked their personal growth with the growth of the organization. Apart from that, the employees get regular training from the human resource department. They provide personal touch in preparing customized vending machines for the customers. Therefore, these human resources will be extremely beneficial for the new marketing activities. Financial Management For Vendlink, the maximum amount of revenue comes from food suppliers. The machine acts as the one stop unit for delivering readymade food, hence consumers do not compromise while buying (Kramer, 2012). Moreover, it gets its monthly rentals from these service areas. On the other hand, free installation and free customer service are the areas where fund is consumed. This can understood as the weakness of Vendlink. Financial weakness may hinder the feasibility of final marketing plan of the organization. Operational Capabilities At present, the organization has the capability to focus more on machine customization. It has already grasped the market but it lacks in technology incorporation. Sensor based payment and USI technology has to be installed. Moreover, more number of suppliers and investors are required. The organization is financially stable and therefore it needs to stabilize its human resource, which will redesign and update the systems on a continuous basis. Increase in operational capabilities will be beneficial towards the marketing activities of the organization. Figure 1: Internal resource strengths and weakness (Source: Tatikonda et al., 2013) Overview of Marketing Mix Strategy Product Classified and advanced vending machines Branded food items Card acceptance and instant refund system Free installation and free service Service Refill each day Price Price penetration strategy Use of corporate logo impacts on pricing Average pricing Brand identity and logo impacts on pricing Considerable low price in snacks as bulk supplies is taken Place Office, malls and private sectors Marketing through internet Official Distribution channel (no third party) Promotion Brand identity and logo impacts promotional activities Online means of promotion through social media Awareness though TV and radio Communication of offers while marketing through newspaper Table 3: Marketing Mix of Vendline (Source: Stoyanov, 2015) From the above table, it can be identified that the organization has marginally followed marketing mix strategy. Moreover, the promotional activities of the organization are still not much effective, despite the presence of different types of vending machines. Apart from this, use of only traditional means of promotion becomes another weakness for the organization. Vendlink has the opportunity to expand its customer base by penetrating into the target market through innovative promotional means. Marketing campaign and trade fair activities are to be incorporated in future (Bublitz Peracchio, 2015). On the other hand, while considering the product, it can be said that the organization has followed enhancing the service rather than product customization. Therefore, it needs to make the vending machines more advanced using sensors. Merchandising has to be made more effective through penetrative distribution strategy. External Environment Analysis PESTLE Factors Explanation Political Underdeveloped economy limit organizational growth Vendlink maintains all health and safety acts of Australia Corruption in Government and frequent policy change effects organization Economical High inflation rate impacts the product price and seems to be a threat Increasing economic condition seems to be an opportunity Social Concern of customers towards nutritious food Health concern of customers Lack of time in preparing food lead to purchase of vending machine Increasing importance of time management leads the office employees to use vending machine Technological Technological advancement of Australia assists the organization in embracing developed technical aspect Involvement of high technical features increases the attractiveness of vending machine Modern technology in vending machine ensures speedy delivery of snacks, drinks and meals Legal Increasing tax rate and environmental law increase cost of capital Product safety regulation Consumer protection act Environmental Use of environment friendly products Conduct environmental campaign Possible long term effect of environment Table 4: PESTLE Analysis of Vendlink Company (Source: Raposo et al., 2015) Customer Analysis (STP) Customer Analysis (STP) Factors Explanation Segmentation Demographic Age: 18 years-60 years Gender: Includes both genders with wide variety of product Income: A$ 360- A$ 370 (Per Month) Psychographic Customer are brand conscious Want to live life with ease Trend towards healthy food Behavioral segmentation Customers conscious about product prize People seeking extra benefit from products Targeting Business employees, college students and hospital employees Customers having medium income group Primary target is youth generation People having busy work schedule Positioning Customized option to get products Taste change Healthier option Quick service in getting food Free installation of vending machine Option to save money Table 5: Customer Analysis (STP) of Vendlink (Source: Fernandes et al., 2016) From the above customer analysis table, it can be identified that Vendlink has segmented people ranging between 18 to 60 years. The organization has targeted medium income groups, who like to pay for healthy food. Psychographic segmentation of the organization suggests that people who are brand conscious form the customer base of this organization. People working in organizations, students studying in college and employees in hospitals need quick service in getting foods (Harnanan Zaremba, 2015). Therefore, the vending machine of this organization would be highly beneficial for them. Apart from that, the vending machine also gives the option of saving money. Customer can buy any products depending on their affordability. Therefore, purchase is related to discretionary spending for the customers. They have flexibility with respect to spending on the products. They have the option to choose their preferred products. Speedy service of vending machine and high quality food seem to be co mpetitive advantage of the organization. Competitor Analysis Local, Direct and Indirect Competition While focusing on vending machine companies in Australia, it can be said that there are three companies, Vending Direct, Ventrader and Smiths Snackvend which are the direct competitors of Vendlink (Vendlink.com.au, 2016). Vendlink however is found to be lagging behind in terms of technology, even though there is not much indirect competition. Remote service and satellite merchandising is not present in Vendlink. Figure 2: Competitive Market Share (Source: Kramer, 2012) From the above diagram, it can be seen that market share of Vendlink is just 16% at present and its greatest competitor is Ventrader. Company Current Sales (%) Brand Awareness (%) Rate of Installation order (%) Vending Direct 13 16 14 Ventrader 23 37 33 Smiths Snackvend 16 15 14 Vendlink 21 31 28 Others 27 10 11 Table 6: Competitive Scenario of Vending Company (Source: Grech Allmanà ¢Ã¢â€š ¬Ã‚ Farinelli, 2015) Figure 3: Competitive Percentage Scenario of Vending Companies in Australia (Source: Vendlink.com.au, 2016) From the above figure, it can be identified that Vendlink is in the suitable position for expanding its market. The organization needs to occupy the others market share and rout Ventrader in future. Competitor Matrix Competitor Analysis of Vendlink Factor Vendlink Vending Direct (Competitor) Ventrader (Competitor) Smiths Snackvend (Competitor) Products and Services Vending Machine Supply Vending Machine installation Service and Maintenance Provision of branded snacks, drinks and chocolates Free insurance Periodic refill and guaranteed service Best customer service satisfaction Customized products Accessories Cold Drink Vendors Combination Machines Fresh Food Machines Hot Beverage Machines Second Hand Vendors Snack Machines Cash Handling Systems Satellite controlled combo machines Drink machines with sensor Refurbished vending equipment 3rd generation technology (USI, AMS and GPE) Member of Australian Vending Association Credit card reading sensor Frozen combo machine Remote Telemetry Pre-pick inventory per machine Provision of branded snacks, confectionary and beverages Free installation 24 hours service Guaranteed refill Annual Sales percentage 21% in local market 13% in local market 23% in local market 16% in local market Market Share Level 16% Market Share (FY 2015) 11% Market Share (FY 2015) 25% Market Share (FY 2015) 18% Market Share (FY 2015) Opportunities Increasing market demand 30% scope of grasping market Best distributor channel Financial stability will help in incorporating new technology Understanding market demand Cutting edge technology incorporation Segregating resources in remaining 30% of the market Financial stability will help in incorporating new technology Understanding market demand Threats Threat from substitutes Absolution of the current technology by new invention or innovations Lack of suppliers availability Lack in quality of food items Due to high price consumers can shift to other service providers Technological failure will lead to complete stop in service Service is poor and therefore human resource may get reduced Table 7: Competitor Analysis of Vendlink (Source: Siebenhandl et al., 2013) SWOT Analysis Strength Vendlink is reputed for its high quality and healthy food service. All the food, drinks and meals, it provides through vending machines are of hygienic quality. It provides a wide range of products and meets the demands of the customers as and when required. Vendlink also has strong impact on the market though its strong brand image. Customers do not necessarily have to go any specific outlet (Caruso et al., 2014). They can install the vending machines at their convenient place and get their necessary food. Latest technology adopted by the organization provides high-speed vending machine. It will assist in final marketing plan of the organization. Weakness The organization is to depend on the suppliers for the quality of food provide on vending machine, as the foods are not actually manufactured by the organization. High cost of installation and maintenance of vending machine increases the cost of organization. The organization has quite limited customer groups. Opportunity Unexploited market opportunities of hospitals, universities and offices have positive impact on business. Increasing rate of income ultimately increases the purchasing power of customers, which enhances the sales volume of Vendlink products (Harnanan Zaremba, 2015). Increasing number of health conscious people is also like opportunity to the organization. Threats Tough competition from new local competitors seems to be threats to the organization. The organization mainly faces competition from organizations like Ventrader and Smiths Snackvend (Chiu Hofer, 2015). New companies distributing drinks and snacks also are competitors of this organization. Absolution of current technology by innovative technology is also tough threat to Vendlink Company. It may hinder the feasibility of new marketing plan. Figure 4: SWOT Analysis of Vendlink Company (Source: Chiu Hofer, 2015) Conclusion While concluding study, it can be said that Vendlink is one of the popular organization is Australia, which provided fully serviced vending solution to the customers. The organization provides free installation of vending machine and provides high quality snacks, drinks and meals. The organization has huge number of dedicated employees who makes customized vending machine. The organization uses price penetration strategy for quickly grabbing the market. Growing economic condition and health consciousness of people seems to the opportunity to the organization. On the other hand, corruption in politics and increasing tax rate act as threats for the organization. The organization has targeted medium income group as their customers. Moreover, the strong brand image of the organization would have positive impact on new marketing plan. References Bublitz, M. G., Peracchio, L. A. (2015). 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