DAWN Term Paper Example | Topics and Well Written Essays - 250 words

DAWN - Term Paper Example As seen through the author’s eyes, the Oankali, a nomadic alien species are seen as genetic manipulators and traders who besides restoring humankind to their reconstructed Earth, were badly in need of trading their genes which was vital to the survival of their species. Lilith is chosen by the Oankali to be their mediator and is given the duty of convincing the humans that the actions of the Oankali are going to benefit all the humans. Fearing the inevitable on awaking the first human she states â€Å"You seemed least likely to try to kill me, least likely to fall apart, and most likely to be able to help with the others as they awaken† (Butler 129) Through this sentence we come to understand Butler’s message that humans are always fearful of the future and that which cannot be seen. Butler’s message comes out to her audience loud and clear that humans have to take care of their Earth and stop its destruction or it might be overtaken by a power more greater than themselves. Butler’s story invokes a sort of fear and dread of visualizing human beings dominated by an alien species. It makes her audience reflect on the truth that someday could turn into a possibility. ‘Dawn’ may be fictional in presentation but it is more humane in its

Hospitality Industry Marketing Research Paper Example | Topics and Well Written Essays - 1250 words

Hospitality Industry Marketing - Research Paper Example Through successful marketing, the leaders of the hospitality industries can find ways to please their clients hence; they can be in a better position to compete in the marketplace. All hospitality industries should make sure all their employee have done marketing courses, since it will help them to conduct marketing researches and analysis, which are an essential tools for the development of strategies for an organization. For the success of every hospitality industry, understanding how to make analysis, and developing planned strategy based on marketing research is very important. In addition to understanding the ways of satisfying their customers through marketing, the hospitality industries can also develop skills necessary for handling of their competitors. Moreover, marketing can help the industries make important decisions that will affect them positively. For this reason, it is vital to examine case studies. Those who work in the marketing departments within the hospitality in dustries have to collect information, about their customers’ behaviors. Furthermore, they should study their competitors by using the marketing research strategically. Additionally, studying marketing can enable one to know how people have solved marketing issues in the past, and this can take an organization to another level. Marketing enables an organization to know the useful ideas by studying the customers’ reactions. ... If one has some knowledge about marketing in the hospitality industries, it is recommended to develop the skills further, by taking some of specialized marketing courses, to enable them to work in any organization. Generally, it is vital to understand the importance of marketing. For people working at the hospitality businesses, they have seen the importance of having the marketing skills. If an organization has the best marketing ideas, it can be successful at satisfying its customers (Barrows & Powers, 164). Marketing processes used to attract the potential customers to a hotel For a successful marketing, an organization has to develop a sound marketing plan. An organization’s marketing strategies are the ones that differentiate it from its competitors. Therefore, for a Company to win its customers, it has to have good marketing strategies. Marketing is not just about selling what is produced, but it involves making a choice on what should be produced, and ways that the prod ucts will be sold. Marketing should be customer oriented rather that production oriented. For an organization to attract more customer than its competitors, it has to follow the following marketing process (Barrows & Powers, 164). First, the organization should know markets and market segments which when served; they can generate more profits. To do this, there has to be thorough marketing research methods from statistical analysis, to the observation of the current and prospective customers. The organizations should do this in order to understand the needs of different marketing segments, and the extent to which these needs are not being met currently. This therefore, requires that the products or services